Consumer behaviour theorists have found that consumers only buy products and services for what the products /services do.

Name: Consumer behaviour theorists have found that consumers only buy products and services for what the products /services do.
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Question

Quizplus · Accepted Answer

Consumer behavior theorists recognize that consumers buy products and services not only for their functional utility but also for the emotional, social, and psychological benefits they provide.

Consumer Behaviour Theorists Have Found That Consumers Only Buy Products