At times Pepsi and Coke have been accused of causing psychological dependence due to the levels of caffeine in their colas. This dependence is known as:
A) psychological marketing.
B) consumer addiction.
C) social marketing.
D) brand loyalty.

Question

Quizplus · Accepted Answer

Consumer addiction refers to a condition where individuals become dependent on a product due to its addictive properties, such as caffeine in the context of Pepsi and Coke. This can lead to a psychological dependence on the product.

At Times Pepsi and Coke Have Been Accused of Causing