It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of ________, by which their original meanings are transformed by outsiders.
A) innovation
B) transformation
C) diffusion
D) cooptation

Question

Quizplus · Accepted Answer

Cooptation refers to the process by which elements of a subculture are adopted or absorbed by the mainstream culture, often losing their original significance or being repurposed in the process.

It Is Quite Common for Mainstream Culture to Modify Symbols