The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?
A) Separate advertisements to this ethnic subculture are never done and should not be considered.
B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups.
C) African American children tend to gravitate toward toys and characters that look like them.
D) All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades.

Question

Quizplus · Accepted Answer

C is the best advice because it acknowledges the importance of representation and relatability in marketing, which can significantly influence consumer behavior, especially among children. This approach is inclusive and considers the preferences of the target audience.

The First Thing D'Andrea Was Asked When She Went to Work