Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice).
A) thumb culture
B) the tween market
C) the gray market
D) microculture

Question

Quizplus · Accepted Answer

Gen Y'ers, also known as Millennials, are known for their adept use of technology, particularly for communication through texting and instant messaging, which is why "thumb culture" is the correct term, as it refers to the use of thumbs for texting and other smartphone interactions.

Gen Y'ers Are Totally at Home in a ________ That