Older adults that control more than 50% of discretionary income are considered the ________ market.

Name: Older adults that control more than 50% of discretionary income are considered the ________ market.
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Older adults, particularly those in retirement age or approaching it, are often referred to as the senior market. This demographic controls a significant portion of discretionary income due to accumulated wealth over their lifetime, savings, and investments.

Older Adults That Control More Than 50% of Discretionary Income