Home shopping parties may activate ________, in which the individual at the party may get so caught up in the party spirit that he or she orders products that would normally not be purchased.

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Deindividuation refers to the phenomenon where individuals in a group lose self-awareness and feel less responsible for their actions, often leading to behavior that they might not engage in individually. This concept explains why someone might make purchases at a home shopping party that they wouldn't normally consider, due to the collective excitement and reduced personal accountability.

Home Shopping Parties May Activate ________, in Which the Individual