James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?
A) membership reference group
B) avoidance reference group
C) aspirational reference group
D) tribal reference group
Correct Answer:
Verified
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Q14: A reason why consumers conform is _.
A)
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Q17: _ influence helps the consumer make decisions
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Q20: Power that is granted by virtue of
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Q23: A membership reference group comprises idealized figures
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