A marketing manager who wants to identify opinion leaders for her product category should ________.

Question

Quizplus · Accepted Answer

Opinion leaders are typically individuals who are socially active, have a strong interest in a specific product category, and whose attitudes or behaviors are likely to influence others within their social circle. They are often similar to other customers in terms of needs and values, making them relatable and their endorsements more impactful.

A Marketing Manager Who Wants to Identify Opinion Leaders for Her