Shortcuts are considered heuristics, or "mental rules-of-thumb" in decision making.
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Q6: According to _, we evaluate the effort
Q7: A bucket in consumer decision making is
Q8: Evaluative criteria are the dimensions used to
Q9: A customer buying an unfamiliar product that
Q10: Self-regulation refers to a person's efforts to
Q12: The first step in consumer decision making
Q13: The first step in the cognitive decision-making
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Q16: _ occurs whenever the consumer sees a
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