According to this view, people calmly and carefully integrate as much information as possible with what they already know about a product, painstakingly weigh the pluses and minuses of each alternative, and arrive at a satisfactory decision.
A) problem recognition
B) rational perspective
C) evoked set
D) consideration set

Question

Quizplus · Accepted Answer

This description aligns with the rational perspective on consumer behavior, which posits that consumers engage in a logical, thorough decision-making process, carefully evaluating the pros and cons of different options before making a choice.

According to This View, People Calmly and Carefully Integrate as Much