Neuromarketing uses functional magnetic resonance imaging (or fMRI), a brain-scanning device that tracks blood flow as we perform mental tasks to take an up-close look at how our brains respond to marketing messages and product design features.

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Neuromarketing employs techniques like fMRI to observe the brain's activity in response to marketing stimuli, allowing researchers to understand how consumers react on a neurological level to advertisements, products, and brand messaging.

Neuromarketing Uses Functional Magnetic Resonance Imaging (Or FMRI), a Brain-Scanning