Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-Dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes.

Question

Quizplus · Accepted Answer

The experiential hierarchy of the ABC model of attitudes suggests that attitudes are formed and changed primarily through affective processes or emotional experiences. Since Double-Dip's main advantage is taste, which is directly related to sensory and emotional experience, emphasizing this aspect aligns with promoting attitudes through affective experiences.

Double-Dip Makes Ice Cream