________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.
A) Cognitive differentiation
B) Emotional appeal
C) Comparative advertising
D) Conclusion advertising

Question

Quizplus · Accepted Answer

Comparative advertising is a marketing strategy where a message compares two or more recognizable brands on specific attributes, highlighting the benefits of one over the others.

________ Refers to a Strategy in Which a Message Presents