A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?

Question

Quizplus · Accepted Answer

The politician is using the principle of consensus, which suggests that people look to the actions and behaviors of others to determine their own. By showing that a large percentage of voters support her position, she's implying that this is the popular or correct stance, thereby persuading others to support her as well.

A Politician Attempts to Gain Support for Her Campaign for Mayor