Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

Question

Quizplus · Accepted Answer

The mere exposure phenomenon suggests that repeated exposure to a stimulus, such as an advertisement, generally increases people's liking for it, making Beth's concern about a negative reaction less likely.

Justin Is in Charge of Promoting a Product That Most