Consumption Lifestyles Can Vary to a Large Degree Amongst Individuals

Consumption lifestyles can vary to a large degree amongst individuals that may appear to have similarities. Which of the following statements is untrue?

A) People with similarities in gender, age and income may prefer to spend their money on different things.
B) People with similarities in gender, age and income may prefer to spend their money on broadly the same things.
C) In traditional societies factors such as class largely dictate consumption patterns.
D) In modern societies, consumers tend to be freer to determine their own consumption patterns.