Which type of psychographic study places a large sample of respondents into homogeneous groups based on similarities of their overall preferences?
A) general lifestyle segmentation
B) lifestyle profile
C) product-specific segmentation
D) product-specific profile

Question

Quizplus · Accepted Answer

General lifestyle segmentation categorizes a large group of people into smaller, more homogeneous groups based on their overall preferences, attitudes, interests, and lifestyle choices, rather than focusing on their preferences for specific products or brands.

Which Type of Psychographic Study Places a Large Sample of Respondents