There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the ________.
A) identity marketing
B) market targeting
C) compensatory consumption
D) extended self

Question

Quizplus · Accepted Answer

The correct term is "extended self," which refers to the external objects, possessions, and properties that individuals consider a part of their identity and self-concept.

There Are Many Props and Settings Consumers Use to Define