A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.

Name: A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement reflects the concept of consumer-object attachment, where consumers form emotional bonds with objects that are significant in maintaining or enhancing their self-concept or identity.

A Consumer Is Attached to an Object to the Extent