________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.
A) Expectancy theory
B) Value theory
C) The theory of cognitive dissonance
D) Choice theory

Question

Quizplus · Accepted Answer

The theory of cognitive dissonance posits that individuals experience psychological discomfort or tension when they hold two or more contradictory beliefs, ideas, or values at the same time, or when their actions do not align with their beliefs. This discomfort leads them to seek consistency, often by changing their attitudes, beliefs, or actions.

________ Is Based on the Premise That People Have a Need