The local Harley-Davidson motorcycle outlet has special events on Saturday mornings that involve vintage bikes exhibitions and free goods. Some people travel more than 100 miles on their Harleys to be there almost every Saturday. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

Question

Quizplus · Accepted Answer

The marketing approach of the Harley-Davidson motorcycle outlet has successfully turned Harley-Davidson into a "cult" product. This is evident from the dedication of its customers, who are willing to travel long distances to participate in events that celebrate the brand. Cult products often inspire a loyal and passionate following, as seen with Harley-Davidson enthusiasts.

The Local Harley-Davidson Motorcycle Outlet Has Special Events on Saturday