As May-Lee considers her purchase of shoes, she shifts back and forth between thinking about claims made by different brands, remembering what she has seen, and considering her emotional responses to various brands. Which term describes what May-Lee is doing?

Question

Quizplus · Accepted Answer

Spreading activation is the process by which the activation of one concept in memory triggers the activation of related concepts, allowing May-Lee to shift her thoughts among various related ideas about shoe brands, their claims, her memories, and emotional responses.

As May-Lee Considers Her Purchase of Shoes, She Shifts Back