Which term refers to perception that is below the level of the consumer's awareness?
A) perceptual vigilance
B) relative difference
C) subliminal perception
D) attention

Question

Quizplus · Accepted Answer

Subliminal perception occurs when stimuli are below the threshold of conscious awareness, meaning the consumer is not consciously aware of them. This contrasts with perceptual vigilance and attention, which involve conscious awareness, and relative difference, which refers to the ability to detect differences between stimuli.

Which Term Refers to Perception That Is Below the Level