A Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were not unified under a common design banner.
A) similarity principle
B) figure-ground principle
C) subliminal principle
D) closure principle

Question

Quizplus · Accepted Answer

The similarity principle is correct because it involves creating a unified or cohesive look that makes elements appear related or part of a group, which is what the Green Giant ad campaign aimed to achieve by redesigning packages to include a common design theme.

A Green Giant Ad Campaign Relied on the ________ When