A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?
A) by associating the soda with its ability to absorb odors
B) by associating the soda with a fictional character called Simon Soda
C) by emphasizing the low cost of the soda
D) by explaining the historic importance of baking soda in germ protection

Question

Quizplus · Accepted Answer

Hyperreality involves creating or leveraging a simulated reality or fiction to influence perceptions. By associating baking soda with a fictional character like Simon Soda, marketers create a new, imaginative context or narrative around the product, which is a direct application of hyperreality. This approach goes beyond traditional uses or benefits, inventing a new, engaging story or character to connect with consumers.

A Common Practice Among Advertisers Is to Create New Relationships