Target began a new campaign to sell leather furniture. In emphasizing how leather furniture has been used over the decades in movies and books, by celebrities, and a necessity for home entertainment, the campaign is drawing upon popular culture.

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The campaign's emphasis on leather furniture's historical presence in movies, books, and among celebrities, as well as its role in home entertainment, leverages elements of popular culture to promote its products.

Target Began a New Campaign to Sell Leather Furniture