From the perspective of Porter's five forces model, a(n) __________ is one in which intense rivalry already exists among competitors, there are substantial threats in terms of new competitors and substitute products, and suppliers and buyers are very powerful in bargaining over prices and quality.

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An unattractive industry, according to Porter's five forces model, is characterized by high competition among existing firms, significant threats from new entrants and substitute products, and strong bargaining power of suppliers and buyers, all of which reduce profitability potential.

From the Perspective of Porter's Five Forces Model, A(n) __________