Diversification through __________ occurs when a business seeks added value creation by acquiring suppliers or distributors.

Question

Quizplus · Accepted Answer

Vertical integration is the process where a company expands its operations into areas that are at different points on the same production path, such as when a manufacturer acquires its supplier or distributor to achieve greater control over its supply chain and potentially increase its market power.

Diversification Through __________ Occurs When a Business Seeks Added Value