Which of the following statements provides an accurate description of the strategies that should be used at different stages of the product life cycle?
A) In the decline stage, the strategic emphasis shifts towards keeping customers and gaining production efficiencies through focus and/or cost leadership strategies.
B) During maturity, defender or analyser strategies may appear as strategic planners seek ways to extend product life.
C) Products in the introduction and growth stages lend themselves to differentiation and prospector strategies, and require investments in advertising and market research to establish a market presence and build a customer base.
D) All of the options listed
E) None of the options listed
Correct Answer:
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