A 'cash cow', as the term is used by the Boston Consulting Group, refers to an organisation or subunit that has:
A) a low market share in a high-growth market.
B) a high market share in a low-growth market.
C) a high market share in a high-growth market.
D) a low market share in a low-growth market.
E) a moderate market share in a moderate-growth market.
Correct Answer:
Verified
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