Mary is the team-leader of a group who are designing a marketing plan for a clothing company. The new clothing range needs to be advertised through a campaign in three months' time. In the budget Mary accounts for training of staff to allow for personal growth and self-fulfilment, recycled stationary, biodegradable products for the advertising campaign and carbon offsets for travel during the campaign. Which validity concepts of the Third Wave of change is Mary applying?
A) Intuition and non-rational processes
B) Emotion and non-rational processes
C) Emotion and rationality
D) Intuition and rational processes
E) Emotion, intuition and rational processes
Correct Answer:
Verified
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