Newly Hired Workers at Disney World Are Counselled to Always

Newly hired workers at Disney World are counselled to always think of themselves as more than employees; they are key 'members of the cast'. They are told that Disney is not just any business, but an 'entertainment' business. This is an example of Disney World's use of:

A) hiring policy.
B) language metaphors.
C) company goals.
D) language barriers.
E) disciplinary procedures.