The use of __________ in the pursuit of competitive advantage is rapidly evolving with the support of information technology that allows organisations to maintain intense communication with customers as well as to gather and utilise data regarding the customers' needs and preferences.
A) customer relationship management
B) value chain management
C) total quality management
D) supply chain management
E) internal customer management

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is the correct answer because it involves using technology to maintain communication with customers and to gather and utilize data about their needs and preferences, which is essential for gaining a competitive advantage.

The Use of __________ in the Pursuit of Competitive Advantage