A magazine publisher asks you to commit to a brief trial subscription. Having committed to the trial subscription, you may be more likely to buy a full year-long subscription. This exemplifies the ___________ persuasion technique.

Question

Quizplus · Accepted Answer

The foot-in-the-door technique involves getting a person to agree to a small request as a way of increasing the likelihood of them agreeing to a larger request later. In this scenario, agreeing to a brief trial subscription makes it more likely for the person to commit to a full year-long subscription afterward.

A Magazine Publisher Asks You to Commit to a Brief