Schemer et al. (2008) found that people were more interested in products embedded in music videos by artists they liked than in products embedded in videos by artists they disliked. Which alternative correctly names and identifies the variables in this research

Question

Quizplus · Accepted Answer

The independent variable is the factor that is changed or manipulated in an experiment (in this case, whether the artist is liked or disliked), and the dependent variable is the outcome that is measured (in this case, the interest in products).

Schemer Et Al