The purpose of segmentation is to give the company a concrete vision of its customers, so that it can better understand how to market to that customer.

Name: The purpose of segmentation is to give the company a concrete vision of its customers, so that it can better understand how to market to that customer.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

Segmentation allows a company to divide its market into distinct groups of customers with similar needs, behaviors, or characteristics, enabling more targeted and effective marketing strategies.

The Purpose of Segmentation Is to Give the Company a Concrete