_____ refers to a situation in which consumers use the place where a product was made as a barometer for evaluating the product's quality.
A)Hierarchy of effects
B)Cohort effect
C)Temporal effect
D)Country-of-origin effect
E)Product-extension effect

Question

Quizplus · Accepted Answer

The country-of-origin effect refers to the influence that the country where a product is made has on a consumer's perception of that product, often affecting their evaluation of its quality.

_____ Refers to a Situation in Which Consumers Use the Place