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Consumer Safari Refers to the Initiatives Taken by Unilever Executives

Question 62

Multiple Choice

Consumer safari refers to the initiatives taken by Unilever executives to spend a day with consumers in their homes to:


A) understand how they use products.
B) convince them to use more Unilever products.
C) train them to make multiple use of their products.
D) estimate how many products they use.
E) help them set up cottage industries for their products.

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