Disintermediation involves granting an independent operator the right to use your manufacturing processes,trade secrets,patents,and trademarks for a certain amount of time in exchange for a fee.
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Q52: Different organizations in a marketing channel are
Q53: _ are intermediary firms that sell products
Q54: A push strategy primarily involves creating consumer
Q55: Explain some barriers for companies trying to
Q56: A(n)_ is formed when two parties agree
Q58: _ is an agreement formed by two
Q59: Explain the advantages of using an intermediary.
Q60: Explain why companies utilize multiple channels.
Q61: A company's prime consideration while selecting channels
Q62: A(n)_ is a contract that specifies what
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