The feature specifications process begins with a strong understanding of:
A)what risks are involved.
B)what opportunity costs are entailed.
C)what consumers want and need.
D)what the financial feasibility of the product is.
E)what the marketing mix should entail at launch.

Question

Quizplus · Accepted Answer

The feature specifications process starts with understanding what consumers want and need, as this guides the development of product features that will meet market demands and preferences.

The Feature Specifications Process Begins with a Strong Understanding Of