Identify tools that marketers use in the idea screening stage of new product development.
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Q52: Customers are particularly important co-creators of offerings
Q53: In the new offering development process,the idea-screening
Q54: Over 20,000 new offerings enter the marketplace
Q55: New offering ideas can come from _,_,_,and
Q56: TLC refers to the stages that a
Q58: A company must decide whether to keep,modify,or
Q59: _ involves testing a product in a
Q60: A(n)_ is the test launch of a
Q61: Downsizing entails:
A)decreasing the product price.
B)decreasing the amount
Q62: The price of the product itself typically
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