For more technical or expensive products such as computers or plasma televisions,many firms utilize _____.
A)sampling
B)personal selling
C)professional selling
D)transit signs
E)coupons

Question

Quizplus · Accepted Answer

Personal selling is a type of marketing in which a salesperson interacts with a potential customer face-to-face, over the phone, or through video conferencing. This type of selling is often used for more technical or expensive products, such as computers or plasma televisions, because it allows the salesperson to provide detailed information about the product and answer any questions that the customer may have.

For More Technical or Expensive Products Such as Computers or Plasma