When demand is higher than supply,marketers are most concerned with the fact that:
A)retail distribution will have to be increased.
B)price is increased.
C)product promotion will have to be increased.
D)negativity is to overcome.
E)the door opens for competitors to enter the market.

Question

Quizplus · Accepted Answer

When demand exceeds supply, it creates an opportunity for competitors to enter the market to fulfill the unmet demand, which can be a significant concern for marketers.

When Demand Is Higher Than Supply,marketers Are Most Concerned with the Fact