A _____ is one for which the consumer will make an effort to compare and select a brand.
A)convenience offering
B)shopping offering
C)specialty offering
D)unsought offering
E)product offering

Question

Quizplus · Accepted Answer

A shopping offering is one where consumers engage in comparison shopping, carefully evaluating various brands and their features, prices, and quality before making a purchase decision. This contrasts with convenience offerings (which are bought with minimal effort), specialty offerings (unique items for which consumers will go out of their way), and unsought offerings (products consumers do not plan or wish to buy).

A _____ Is One for Which the Consumer Will Make