In B2B companies,why do the marketing departments adopt a vertical market structure?
A)The buying needs and processes are likely to be similar within an industry.
B)It helps the companies reach buyers that are geographically located closer to them.
C)It allows the companies to markets their product to consumers in other markets.
D)It allows them to deliver products that have greater value across industries.
E)It allows companies to reach buyers in many different industries.

Question

Quizplus · Accepted Answer

Vertical market structures are adopted because the buying needs and processes within an industry are often similar, allowing for more targeted and effective marketing strategies.

In B2B Companies,why Do the Marketing Departments Adopt a Vertical