Which of the following is an advantage of organizing in a vertical market structure in B2B markets?
A)Communication with consumers is easier in a vertical market structure.
B)Product managers can market their brands to customers in different industries.
C)Marketing is more efficient because channels of communication are likely to be the same within an industry but different across industries.
D)It allows marketers in the B2B markets to reach consumers who are located geographically far from them.
E)It reduces the cost of production and,hence,lowers the cost of products.

Question

Quizplus · Accepted Answer

Marketing in a vertical market structure is more efficient because communication channels are typically consistent within an industry, allowing for targeted and streamlined marketing efforts. This contrasts with horizontal market structures, where marketing must appeal across diverse industries, potentially diluting the effectiveness of communication.

Which of the Following Is an Advantage of Organizing in a Vertical