A benefit of utilizing a targeted marketing strategy is that a company may be able to:
A)develop distribution efficiency through mass production.
B)better understand the competition's customer.
C)expand head-on competition with other firms.
D)retain "at risk" customers in danger of defecting to a competitor.
E)keep promotional costs low by sending the same message to all parties.

Question

Quizplus · Accepted Answer

Targeted marketing strategies allow companies to focus on specific customer segments, including those who may be considering switching to a competitor. By understanding and addressing the unique needs and preferences of these "at risk" customers, companies can develop tailored marketing efforts aimed at retaining them.

A Benefit of Utilizing a Targeted Marketing Strategy Is That