The initiator is someone who recognizes that the organization has a need that can be solved by purchasing a good or service.

Name: The initiator is someone who recognizes that the organization has a need that can be solved by purchasing a good or service.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The initiator is indeed the person who first identifies a need or problem within an organization that can be addressed by acquiring a good or service, thus starting the buying process.

The Initiator Is Someone Who Recognizes That the Organization Has