A(n)_____ occurs when a purchaser buys the same product in the same quantities from the same vendor.
A)modified rebuy
B)B2B exchange
C)alternative buy
D)B2B auction
E)straight rebuy

Question

Quizplus · Accepted Answer

A straight rebuy occurs when a purchaser buys the same product in the same quantities from the same vendor, typically because they are satisfied with the product's performance and the vendor's service, making it a routine purchase decision.

A(n)_____ Occurs When a Purchaser Buys the Same Product in the Same